About Us

Crowned by Nature, powered by botanicals for premium hair and scalp care.

What is Flordequeen ?

Botanical Innovation, Indonesian Science, & Inclusive Care

Flordequeen is a premium botanical hair care brand

that combines the elegance of clean beautywith the efficacy of modern hair care.

 

Designed to be universal (unisex) for everyone, we offer a luxurious ritual

rooted in the purity of plant-based ingredients, free from harmful synthetic chemicals.

Featured Collection & Accessories

Our collection is thoughtfully designed to deliver intensive care from the scalp to the hair lengths:

Ultimate - Moisture & Protection
Ritual Essentials & Accessories
Miracle - Volume & Density

Vision & Mission

“To become the global pioneer in luxury botanical hair care, uniting the wisdom of Indonesian science and sustainable innovation for the harmony of human beauty and the earth.”
  1. Pure Integrity: Menghadirkan formulasi berbasis tanaman (plant-based) berstandar premium dengan transparansi penuh, bebas dari bahan kimia sintetis berbahaya demi keamanan jangka panjang.
  2. Botanical Intelligence: Memelopori edukasi pasar global mengenai pentingnya Pre-Wash Ritual sebagai fondasi fundamental untuk kesehatan rambut dan kulit kepala yang holistik.
  3. Circular Beauty: Berkomitmen pada keberlanjutan melalui rantai pasok yang bertanggung jawab, penggunaan kemasan ramah lingkungan, dan pengurangan jejak karbon secara progresif.
  4. Inclusive Excellence: Menyediakan solusi perawatan rambut gender-neutral (unisex) yang efektif, adaptif, dan inklusif bagi komunitas global yang menghargai Clean Beauty.
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